The licensing programme for Cbeebies hit Everything's Rosie is gathering pace, with V&S Entertainment having already signed up over 20 partners.
Master toy licensee Vivid has been joined by a number of other companies producing wheeled toys, board games and puzzles, bedding, apparel, underwear and nightwear, socks, bags, lunchware and tableware, Pop Up tents and Ready Beds, compilation magazines and character costumes.
A full launch is being planned for July across multiple categories.
"We have had a fantastic response to Rosie with first class licensees on board for launch," said Julie Quirke, director of licensing at V&S. "There will be a fully integrated launch across multiple categories from July and the response we have had from retailers is phenomenal.
"The fact that we are on the retail radar so firmly is testament to Rosie's huge fanbase and evident consumer demand."
Everything's Rosie has been airing on Cbeebies since May 2010, posting a new audience high of 549,730 in December 2010. Series two is due for delivery in April.