GIRLS MONTH: V&S reveals Everything's Rosie plans -

GIRLS MONTH: V&S reveals Everything's Rosie plans

Over 20 licensees signed up for Cbeebies show across key sectors such as toys, puzzles, textiles and apparel.
Publish date:
Social count:
2_Everythings Rosie, small.jpg

The licensing programme for Cbeebies hit Everything's Rosie is gathering pace, with V&S Entertainment having already signed up over 20 partners.

Master toy licensee Vivid has been joined by a number of other companies producing wheeled toys, board games and puzzles, bedding, apparel, underwear and nightwear, socks, bags, lunchware and tableware, Pop Up tents and Ready Beds, compilation magazines and character costumes.

A full launch is being planned for July across multiple categories.

"We have had a fantastic response to Rosie with first class licensees on board for launch," said Julie Quirke, director of licensing at V&S. "There will be a fully integrated launch across multiple categories from July and the response we have had from retailers is phenomenal.

"The fact that we are on the retail radar so firmly is testament to Rosie's huge fanbase and evident consumer demand."

Everything's Rosie has been airing on Cbeebies since May 2010, posting a new audience high of 549,730 in December 2010. Series two is due for delivery in April.


4_Rosie, small.jpg

Everything's Rosie

It's one of Cbeebies most popular new shows, and has been snapped up by broadcasters across Europe. We find out what's next for Everything's Rosie.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Manager HRP

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.