Glee range to hit Sephora - Licensing.biz

Glee range to hit Sephora

Exclusive collection of nail colours and prints to launch in US beauty chain from February.
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The second series has just kicked off in the UK, and the licensing drive for Glee is also continuing apace in the US, with 20th Century Fox striking a deal with popular beauty chain, Sephora.

The 'Sephora by OPI goes Gleek Chic' collection will featured a limited edition range of ten nail colours and three print nail design appliqués, all inspired by the show's cast.

The launch - on February 3rd - will coincide with the special episode of Glee due to air following the Super Bowl XLV on Fox. In addition, the upcoming Valentine's Day episode - aired on February 8th - will feature several of the characters wearing the nail polish.

The collection will be made up of individual full-sized colours, plus a six-piece mini set featuring exclusive shades. The appliqués, meanwhile, will be available in three designs.

"The Sephora collection takes the essential elements of the Glee brand and incorporates them into the ultimate means of self-expression for fans of the show," said Robert Marick, EVP of Fox Consumer Products. "This merchandising programme continues our pursuit to bring Gleeks the very best products that will allow them to celebrate and live Glee in every aspect of their lives."

Sephora will host a special in-store launch event for the collection in its Westfield Century City, LA branch on February 12th. There will also be a photo contest on Facebook.

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