Global Icons drives on with Ford

US agency looking at moving merchandising programme into new categories.
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Global Icons has joined forces with the Ford Motor Company to build up its licensing programme.

The firm will be focusing on lifestyle products such as apparel, collectibles, home goods and sporting equipment, as well as automotive accessories, mobility products, electronics and tools.

"This is a tremendous opportunity to work with a powerhouse brand like Ford, supporting its legacy as a global automotive innovator and its class-leading position at the forefront of advanced technology," said Jeff Lotman, CEO and founder of Global Icons.

Mike Gard, COO of Global Icons, added: "Ford will be backed by our global team of licensing experts and together we will optimise the brand potential and increase market visibility through global licensing endeavours."

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