Global Icons has picked up Powerhouse Gym. The licensing agent will support the gym by increasing brand exposure ‘through engaging product collections worldwide’.
The forthcoming line-up of apparel, fitness equipment and nutritional supplements will be targeted fitness enthusiasts and every day consumers.
“With their expertise in brand licensing, Global Icons will assist in strengthening Powerhouse’s mission to help people reach their fitness potential,” said Henry Dabish, CEO and president of Powerhouse Gyms International.
“The Powerhouse program will push the limits of product innovation so consumers can stretch their own health and fitness boundaries,” says Mike Gard, COO of Global Icons.
“Powerhouse will be backed by our global team of licensing experts and together we will optimize the brand potential and increase market penetration.”
The gym chain began as a single inner-city premises in Michigan and has grown to over 300 locations around the world.
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