Global road trip continues for Shaun the Sheep

Hit show turning into an international success as Aardman pens further TV and licensing deals.
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Aardman Animations' hit children's brand Shaun the Sheep continues to expand its international presence, securing a raft of fresh TV and licensing deals worldwide.

Since its launch at Mipcom 06, Shaun the Sheep has racked up television sales and licensing deals in over 150 territories - winning several accolades on the way.

Aardman's latest deals include a broadcast agreement with Teletoon Canada and a video and licensing deal in the US and Canada with Hit Entertainment.

TV rights have been secured by RAI in Italy, RTE in Eire, RUV in Iceland, RTV in Bosnia and Herzegovina, Fox TV in Serbia, Slovak TV in Slovakia, LRT in Lithuania, TV3 in Latvia, RTV in Slovenia, MBC3 and Emirates Cable TV in the Middle East, RTP2 in Portugal and EBS Korea.

Video rights have also been picked up in Korea by KBS Media, in Poland by Media Way and LNK in Portugal.

Elsewhere, video rights deals have been signed with Concorde in Germany, CNR/Tabtoo in the Netherlands and Grand Entertainment in Croatia. Merchandise and promotional rights have been picked up by Biplano Licensing for Spain and Portugal.

"There seems to be no stopping Shaun on his international road trip," said Alix Wiseman, head of sales at Aardman International. "We continue to be overwhelmed by the response to Shaun the Sheep and are delighted to be working with major broadcast and licensing partners to bring the series and merchandising to audiences worldwide.

"Shaun is proving to be a hugely successful global brand."

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