Glow Europe has opened up a new London arm as it looks to expand its UK business and strengthen operations with key retailers in the territory.
The firm has hired FMCG specialist Alexis Venn as its new UK sales director. She will manage the UK roll out of Glow Europe's European promotional loyalty programmes, and build on the relationships with UK retailers which the company established with the launch of Bumpeez last year.
Venn has previously held senior positions at firms including TMS, Croco Worldwide and Logistix, bringing her into contact with brands such as Burger King, KFC, Kelloggs, Nestle and DeAgostini among others.
"We're absolutely thrilled to be expanding our presence in the UK and welcoming Alexis into the fold," commented Jeroen Menting, MD of Glow Europe. "Her knowledge and experience of working with global brands means that she is ideally placed to manage this new phase of life for Glow Europe."
Venn added: "I'm delighted to be joining Glow Europe at such an exciting time for the business."