Glu sticks to Millionaire brand

Publisher extends deal with 2waytraffic for mobile versions of Who Wants to be a Millionaire.
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Glu Mobile has extended its partnership with 2waytraffic to develop and publish games based on its Who Want to be a Millionaire franchise.

Glu first developed and published the original WWTBAM title in December 2004 and has since launched four editions of the game, all of which have been critically and commercially successful.

Through the extended partnership, Glu will develop titles based on the WWTBAM franchise for numerous mobile platforms to be published in China, the Middle East, Chile and Venezuela, in addition to existing publishing rights in Europe.

"Glu has a longstanding partnership with 2waytraffic and we have seen great success with the WWTBAM franchise, so we are pleased to extend our relationship to bring the franchise to additional territories and new gaming platforms," said Frank Keeling, MD of publishing EMEA at Glu.

Selma Turajlic, director of interactive at 2waytraffic, added: "The franchise of titles has achieved top-selling success in nearly every major European territory, and we look forward to working with Glu to extend our long-standing partnership and the success of the franchise to a broader audience."

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