Glu sticks with Transformers mobile line - Licensing.biz

Glu sticks with Transformers mobile line

New game based on Revenge of the Fallen movie due in the summer.
Author:
Publish date:

Glu Mobile is continuing its partnership with Hasbro and the Transformers brand, with the firm planning a mobile game based on new movie Revenge of the Fallen this summer.

The two companies worked together on the launch of the Transformers game based on the 2007 smash hit film, followed by the global launch of the Transformers: G1 Awakening mobile game, based on the original Transformers cartoon.

"The Transformers brand has proven to be extremely successful on mobile and we're delighted to have the opportunity to leverage the wave of anticipation that will surround the movie Transformers: Revenge of the Fallen," said Jill Braff, senior VP of global publishing at Glu.

"We are excited to have the opportunity to build on past successes and bring loyal Transformers fans and newcomers alike another fun and engaging mobile game."

Mark Blecher, general manager of digital gaming and media at Hasbro, added: "Glu's track record of rolling out mobile games based on the Transformers franchise to worldwide audiences is strong. We're pleased to announce to Transformers fans everywhere that this game will be coming to their mobile phones this summer."

Related

6_Transformers - toy image 2.jpg

Transformers

The first Transformers movie generated approximately $480 million in revenues for Hasbro. Not a bad summer?s work.

Featured Jobs