GMTV Kids hits weekend breakfast high

Channel has average weekend reach of 381,000 kids and takes 15 per cent share.
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GMTV Kids has become the top rating channel for kids across weekend breakfast.

The channel has an average weekend reach of 381,000 kids and takes a 15 per cent share - meaning it is ahead of the competition from other terrestrial and digital stations.

Across both Saturday and Sunday breakfast, GMTV Kids attracts a total of nearly 673,000 kids.

The Kids block is made up of pre-school shows in The Fluffy Club and Toonattik, which is aimed at older kids with shows from Disney, Nickelodeon, Warner Bros and independent productions.

Head of kids, Mark Wilson, commented: "We're Barbilicious. Top of the charts with top notch toons and BAFTA shortlisted in 2007/2008 for Toonattik and also for presenters Jamie and Anna - we're proud to fly the flag for CITV."

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