Having been acting sales and marketing director at GMTV for the past 18 months, Simon Poole has been officially appointed to the role, joining GMTV's board of directors with immediate effect.
During his time in the role, Poole and his team have been responsible for increasing GMTV's share of the total broadcast market. Across 2008, the channel's advertising revenue increased against a backdrop of a market down circa four per cent.
"I'm delighted to be given this opportunity and to move the business forward in a particularly difficult market and I look forward to the challenges that lie ahead," said Poole.
Clive Crouch, GMTV's COO, added: "As difficult as the current marketplace is, Simon and his team achieved an exceptional result in 2008 and I am confident that he will continue to play a vital role in the company."
Poole joined GMTV's sales team in 1998 as business controller, before becoming sales and marketing controller in 2001. He began his career in TV sales back in 1987 at Central TV.