Gogo's Crazy Bones has continued its good run at award ceremonies - been named Launch of the Year at the ACE Press Awards held at London's Intercontinental Hotel.
This is the second major award the property has won this year, following on from Collectable Toy of the Year at the Toy Industry Awards 2009.
The award is in recognition of the impact Gogo's has had since launching last year. In the 11 months since launch, Gogo's has sold in excess of 20 million packs of the product in the UK, generating a retail sales value of £1.45 million at WH Smith stores alone in 2008.
"The ACE award is recognition of what an astonishing impact Gogo's has had since entering the market," said Bulldog MD Rob Corney. "The brand is absolutely sizzling at present and its popularity shows no sign of abating."