The Gogo's Crazy Bones collectable line has added the US to the list of territories it has conquered.
Sales figures are showing that it is now the number one toy collectable in a selection of outlets including chains such as Walgreens and Walmart.
A major TV ad push, plus retail samplings - led by Jonic Distribution North America - have helped to boost the brand, while Bulldog Licensing is working with JTMG to bolster the American programme.
Partners already on board include Hybrid, National Entertainment Network, Winning Moves, Mad Dog and Black & White Footwear.
Interest was also high during last week's Licensing International.
"Gogo's Crazy Bones has rapidly established itself in the US and kids are desperate to get their hands on the characters and anything related to the brand," said Bulldog MD, Rob Corney. "This adds to an astonishing level of global success for Gogo's."