Bulldog Licensing has inked a deal which will see travel company First Choice using Gogo's Crazy Bones during organised play events in its Kids' Clubs all over the world.
The deal is just the latest in a string of high profile agreements secured by Bulldog for the property.
Licensees have been eager to come on board, with the list now including Penguin and Random House (publishing), Portico (greetings cards), Pyramid (posters), Roy Lowe & Sons (socks), Infocade (calendars), Bacup (footwear), Sambro (stationery) and Hy-Pro (sports goods).
Halsall, Poetic Gem and MV Sports are also on board.
"Having a company like First Choice coming on board with Gogo's is absolutely fantastic news," said Bulldog MD Rob Corney. "Kids don't want to be without their Gogo's, even on holiday."