Golden Bear bolsters Twirlywoos line with new additions - Licensing.biz

Golden Bear bolsters Twirlywoos line with new additions

Following on from the company’s success of the Run-along Twirlywoos, additional toys including the interactive Chickedy and Chick and Flying Twirlywoos will be available from Golden Bear for pre-schoolers to enjoy.
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Following its launch last year, Golden Bear’s Twirlywoos toy line is proving to be a real success for the company, and now the firm is set to include new additions to its licensed collection of plush toys. 

Barry Hughes, general manager at Golden Bear Toys, told ToyNews: “We’ve got some really exciting new introductions for autumn/winter. Following on from the success of the Run-Along Twirlywoos, we are launching Dance-Along Peekaboo.”

As the firm prepares to debut the new toys, Hughes has revealed that AW 2017 looks like it will be one of the company’s strongest seasons yet.

“We see AW 2017 being a strong season for us. The show continues to perform strongly and has a fan base, which is constantly growing.”

Other new items from the firm include the interactive Chickedy and Chick, which boast interactive features for pre-schoolers to enjoy like poseable arms, songs and phrases from the show, as well as twinkling lights that glow on their tummies, while a line of Flying Twirlywoos will also launch. With a press of a button the new flying toys will be able to bring memorable scenes from the hit TV show to life for fans to enjoy. 

“The beauty of the Twirlywoos line is that all four Twirlywoos are equally as popular with their fans, and Peekaboo has also proved to be a real success too,” cited Hughes. 

“The range sits alongside other strong performers like In the Night Garden and Mr Tumble/Something Special in our company collection, and is already established as a top ten pre-school licence according to NPD.

“As one of our newer brands it’s proving really popular with consumers so we’ve got high expectations for the collection going forward.” 

But that’s not all, as Golden Bear is also set to expand existing ranges including In the Night Garden, Mr Tumble and Hey Duggee, while other new licensed lines are also set to join the Twirlywoos range including Thomas & Friends, Messy goes to Okido and Oddbods. 

Hughes continued: “As a company we’re always looking to expand our licensed portfolio with exciting new properties and we’ve got new product launches across our existing portfolio this year too – including In the Night Garden, Mr Tumble and Hey Duggee.”

Supported by a strong media campaign, Golden Bear is confident the new Twirlywoos line will resonate well with both customers and children. 

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