Golden Bear has been named the master toy partner for the popular BBC Children’s series, Waffle the Wonder Dog.
The new line is scheduled to launch in October this year, led by a Talking Waffle Soft Toy which features the show’s theme tune, Waffle Doggie.
The series, created by Darrall Macqueen Ltd launched in February with 30 11 minute episodes. The live action series quickly secured the number one spot in the top ten shows for children aged four to 15.
Barry Hughes, MD of Golden Bear, said: “We were immediately drawn to Waffle because the show just looks so much fun and knew instantly that it would delight the CBeebies audience. The kids in the show beg to keep waffle in the household and we think parents will be happy for their children to adopt a lovely replica Waffle toy as a practical alternative to the real thing.”
Billy Macqueen, MD, Darrall Macqueen, added: “We are delighted to appoint Golden Bear as master toy for Waffle. Its knowledge and experience in the preschool sector is unparalleled and with an enviable reputation for the highest quality plush established over nearly four decades, they will be a wonderful asset for our new Waffle plush lines.
“We are looking forward to our first launch in the run up to Christmas and know that the new Talking Waffle Soft Toy will really capture the essence of Waffle and be hugely popular with children who want their very own wonder dog.”