Brands with Influence has secured Golden Bear as the master toy licensee for Cbeebies show, Woolly and Tig.
The firm's three-year deal covers plush, feature plush, animated plush, plastic and electronic toys.
Golden Bear initially planned to launch the first toys in July 2013, but now it has pushed forward the Woolly and Tig toy launch to May 2013.
"The Woolly and Tig master toy licence is a great coup for Golden Bear and we look forward to developing a fabulous range for this great property," said Christine Nicholls, product and marketing director at Golden Bear.
"Our team has many years' experience within the pre-school sector, and together with the creators of Woolly and Tig we feel we can bring something really special to market."
Brian Jameson, co-founder of Tattiemoon - the production company and creator of Woolly and Tig - added: "Woolly and Tig has proved itself to be a brand that has a unique and direct resonance with its target audience. We were looking for a partner who could build on the integrity, sensitivity and success that the brand has already acquired.
"The calibre and experience of Golden Bear fills all our criteria and more."
Woolly and Tig is represented by Brands with Influence.
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