Golden deal for Brainytoys

Australian firm signs deal with Classic Media for Little Golden Books.
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Brainytoys has become the master toy licensee for Classic Media's Little Golden Books property.

The deal means that the Australian company will now roll out products including electronic toys, figurines, plush and activity playsets. According to Inside Retailing, the line will be available in the UK, US and New Zealand in September.

"We are delighted to introduce a variety of products... that have delighted children and caregivers for more than 65 years," commented Alex Aguero, MD of Brainytoys.

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