Gormiti adds Undercover

Back to school products to launch in Germany, Austria and Switzerland from March 2011.
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The Gormiti licensing programme shows no signs of slowing, with Undercover becoming the latest firm to join the stable of licensees.

Giochi Preziosi and Marathon Media have sealed a deal with the company to produce back to school items for Germany, Austria and Switzerland from March 2011.

"Undercover is the perfect partner for us in this sector," said Graziano Delmaestro, licensing director at Giochi Preziosi. "Their experience will be a great asset to the licence and they have some great ideas that will utilise the property perfectly on this type of merchandise."




We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

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