Gormiti deals stack up in Italy

Giochi Preziosi and Mondo TV Consumer Products continue to grow licensing programme.
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The list of partners on board for the new Gormiti 3D CGI series is continuing to grow, with Giochi Preziosi and Mondo TV Consumer Products signing new deals in Italy.

New agreements will see the brand move into home accessories and sunglasses, kids' pyjamas, socks and underwear. The publishing sector is also proving to be strong, with Il Sole di Carta producing colouring and activity books and RCS creating a collectable kiosk DVD.

"We are incredibly optimistic about the success of the licensing programme for the new Gormiti 3D CGI series," said Graziano Delmaestro, licensing director at Giochi Preziosi. "As the home of Gormiti, it is natural that many deals will kick off in Italy, but as with other Gormiti series, the fans will soon be able to enjoy this new production in other parts of the globe meaning that it is the perfect time for new licensees to get on board."

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We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

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