Gormiti partner programme grows

Brand welcomes new licensee, plus merchandising agent for Australia and New Zealand.
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Giochi Preziosi and Marathon Media have struck further partnership agreements for popular boys brand Gormiti.

First up, outdoor toys manufacturer Mondo Spa will launch a new collection of PVC balls and hopers in 2010 for Gormiti: Lords of Nature.

Meanwhile, Wild Pumpkin has been appointed to represent the brand in Australia and New Zealand.

Gormiti already has an established European network of licensing and merchandising agents. These include Mediaset in Italy, Planeta Junior in Iberia and Greece, Plus Licens in Nordic countries and Eastern Europe, Telescreen in Benelux and The Licensing Company in the UK, Germany, Austria and Switzerland.

In addition, Angelotti is on board in Brazil and Character Licensing and Marketing looks after South Africa.




We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

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