Gormiti teams with Frito-Lay

Boys' property seals promotion across Spain and Portugal with snack company.
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Giochi Preziosi and Marathon Media have revealed details of a special promotiom linking Gormiti and snack firm Frito-lay in Spain and Portugal.

The partnership will see the brand appear in more than 35 million packs of Frito-lay products.

Cheetos, Lay's, Doritos, Ruffles and Chipicao items will be branded with Gormiti and offer over five million in-pack stickers. The promotion will be backed with media and in-store advertising.

"We are proud to have Frito-lay brands on board for Gormiti," said Graziano Delmaestro, licensing director at Giochi Preziosi. "We are sure the promotion will be a real hit."




We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

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