GP Flair to launch World of Warriors collectables, figures and play-sets - Licensing.biz

GP Flair to launch World of Warriors collectables, figures and play-sets

Full line will also include accessories, role-play toys and vehicles.
Author:
Publish date:

Mind Candy has signed a deal with the Giochi Preziosi Group (GP) as its European toy partner for its new brand, World of Warriors.

GP will oversee the development and marketing of a range of collectables, figures, play-sets, accessories, role-play toys and vehicles in Europe and CEE.

"We are really looking forward to bringing our new IP World of Warriors to life with the help of GP who have a wealth of experience in this space," said Darran Garnham, chief commercial officer at Mind Candy.

"This partnership will bring a host of different products for our fans to engage with across Europe."

Nic Aldridge, marketing director of GP Flair (UK), added: “World of Warriors is an incredibly innovative and cool boys’ property.

"The expansive, engaging and action packed World of Warriors game combined with Mind Candy’s comprehensive content development and marketing support plans has set the stage for a landmark launch of the GP toy line in Fall 2015.”

The World of Warriors game will launch on iOS and Android in six languages later this year.

Related

Featured Jobs