Graffiti smashes in with racquetball deal - Licensing.biz

Graffiti smashes in with racquetball deal

Nintendo Wii game being planned following agreement with sports governing body.
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Video games firm Graffiti Entertainment has signed a deal with USA Racquetball, the national governing body for the sport, and the US Olympic Committee.

Graffiti will be publishing a video game initially for Nintendo's Wii console, with other formats following.

This is the first partnership agreement to be launched under the USA Racquetball licensing programme.

"Until now, the exciting sport of racquetball has only been able to be appreciated by those who actively participate in a game at a racquetball facility," said Jim Hiser, executive director for USA Racquetball. "Now, the sport will become available to everyone who plays video games and become much more widely accessible to all."

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