Grateful Dead wine to hit retail - Licensing.biz

Grateful Dead wine to hit retail

Band joins The Police, Rolling Stones and Woodstock in Wines That Rock collection.
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Creator of rock inspired wines, Wines That Rock has teamed up with Rhino Entertainment and Grateful Dead Productions to launch a new red wine named after the band.

Grateful Dead Steal Your Face Red Blend joins the brand's four established rock and roll varieties: Rolling Stones Forty Licks Merlot, Woodstock Chardonnay, The Police Synchronicity Red Blend and Pink Floyd's The Dark Side of the Moon Canernet Sauvignon.

Wines That Rock began releasing the labels in 2009, with a portion of the proceeds from every bottle sold donated to the TJ Martell Foundation.

"To capture the essence of the live energy for Grateful Dead's Steal Your Face, we chose to meld several varietals into one," said the firm's Mark Beaman. "Just as the band members would segue through various musical styles, this wine's far reaching flavours melt seamlessly from one to the next."

Ron Roy, co-founder of Wines That Rock, added: "Grateful Dead encompass so much of what the 60s and 70s meant to our culture through music, and were truly the first band to establish a worldwide sense of community through their live shows - they were really all about the experience. With Grateful Dead, we have found the perfect partner."

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