Green Owl Toys renews license for The Gruffalo wooden toy range

The new collection will include magnets, Gruffalo skipping ropes and Gruffalo display units to create an in-store destination for the range.
Publish date:
Social count:
0 0newgrufftheatre.jpg

Green Owl Toys has renewed its partnership with Magic Light Pictures to deliver its Bajo Gruffalo wooden toys to the UK.

Under the new partnership, Green Owl Toys will launch a new collection of wooden toys based on the hit children’s property at the Birmingham Spring Fair, London Toy Fair and Nuremberg this year.

A popular line among children, the existing Gruffalo collection of wooden toys from Bajo received a Licensing Award nomination last year, and will be expanded with new additions to the line this year.

The new collection will include magnets, Gruffalo skipping ropes and Gruffalo display units to create an in-store destination for the range.

Magic Light Pictures is the global distribution and marketing firm behind The Gruffalo and has sold its portfolio of Oscar and BAFTA nominated half hour films, The Gruffalo, The Gruffalo’s Child and Room on the Broom to over 180 countries worldwide.

It also runs an international merchandising programme with over 40 licensees and 250 products.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.