Zodiak Rights has signed another deal for Simon's Cat, with Greencore being appointed as the celebration cake partner for the animated series.
The firm will launch a Simon's Cat cake in stores from September and will hold the retail distribution rights.
"We are delighted to be extending the Simon's Cat range of merchandise with the appointment of Greencore as our celebration cake partner," said Jane Kennedy, senior licensing manager at Zodiak Rights. "Greencore is well known and respected in this category and we look forward to launching the product at retail this autumn."
Gary Bustard, brand licensing manager at Greencore, added: "We couldn't be more excited about working with this fantastic brand and Zodiak Rights."
The celebration cakes will join the existing giftware and homeware lines for Simon's Cat, plus the raft of other merchandise already available.