Growth for JCB licensing push

Progressive Safety is new licensee for workwear and safety footwear for brand.
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British brand JCB is continuing to expand into new areas, with Progressive Safety being appointed as its latest licensee.

The firm will be launching a new range of JCB Workwear and Safety Footwear from November. The deal covers the design and production of clothing and footwear bearing the JCB brand.

"JCB is a world renowned name and is certainly one of the great British brands, so it makes the perfect partner for a new range of hard working, rugged safety footwear and workwear," said Howard Topham, MD of Progressive Safety.

"Progressive has been distributing safety footwear and workwear for almost 50 years, so we felt it was time we used some of our expertise to introduce a new brand to the market.

"The JCB brand will be uniquely positioned to offer exceptional quality at a price that will appeal to the mass market, so I'm certain it won't be long before the JCB brand is just as viable on the workers as it is on the machines."

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JCB

The brand licensing programme for JCB began as far back as 1996, with a direct to retail deal with Debenhams on kids and adult apparel.

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