Growth for Little Princess in Germany

Further licensing deals closed; strong ratings recorded on Kika.
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TV-Loonland's Little Princess continues to attract fans in Germany, with the pre-school series notching up strong ratings on children's channel Kika.

Audience figures were up to 1.29 million between March 5th and May 13th, with 680,000 children between three and 13 tuning in.

Within the core target group of girls aged three to six, market share was up to 82.9 per cent (source: Mediacontrol).

The current line-up of licensing partners is also due to grow, being joined by Edelkids (storytelling audio products), Xenos (publishing) and Art Image (costumes).

Little Princess will also be touring Germany as part of the Kika Summer Tour, kicking off on July 26th.


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