The expansive list of partners for Marvel's Guardians of the Galaxy has been revealed, with product lines from the likes of Hasbro, LEGO and Mad Engine set to launch mid-June.
Different aspects of the upcoming superhero have inspired certain ranges, with Rocket Raccoon proving a 'true breakout character' while Star-Lord’s obsession for the Eighties has spawned a range of nostalgia apparel and accessories.
Products in the range include Hasbro’s 10” electronic figure, LEGO’s The Milano Spaceship Rescue construction set, Freeze’s 80s-inspired apparel, iHome character speakers, Mad Engine’s Groot and Rocket t-shirts, Funko’s vinyl bobble heads, Rubie's and Disguise’s Star-Lord and Rocket Raccoon costumes and back-to-school backpacks and stationery from Fast Forward and Innovative Designs.
"It is always exciting to launch something new in consumer products, as we did with Iron Man in 2008," said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.
"By showcasing what is unique about this amazing new film we are able to develop a third Marvel franchise that can be at retail alongside our powerhouse franchises of The Avengers and Spider-Man. Continuing to diversify the Marvel offerings for consumers is a key strategy of ours."
The Guardians of the Galaxy product lines will be boosted by Marvel Studio’s marketing push for the film, set to begin in late-June.
“Marvel’s Guardians of the Galaxy is an amazing and innovative film that will take moviegoers on the type of action-packed adventure that they have grown accustomed to with previous Marvel blockbusters like the Avengers and Iron Man 3," added Mike Pasciullo, senior vice president, Marvel Studios.
"We have built a robust marketing program for the theatrical release that carefully integrates traditional advertising, social media, digital marketing, strategic promotional partnerships, organic entertainment integrations, publicity and a few top secret groundbreaking programs that will further fuel the fire for one of this summer’s most anticipated films.”
Guardians of the Galaxy sees adventurer Peter Quill find himself the object of an bounty hunt after stealing a mysterious orb hunted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade Ronan, Quill is forced into an uneasy truce with Rocket, a raccoon with a space-blaster, Groot, a tree-like humanoid, the deadly Gamora and the revenge-driven Drax the Destroyer.
Guardians of the Galaxy lands in UK cinemas on July 31st.