Walker Books has teamed with baby and infant gifting firm Coochy Coo to produce a collection of Guess How Much I Love You nappy cakes.
Coochy Coo Nappy Cakes is the latest licensee to join Walker Books’ portfolio of partners for the popular children’s title that is currently celebrating its 20th anniversary.
Based on the bestselling picture book by Sam McBratney and Anita Jeram, the Coochy Coo Nappy Cakes utilise an array of useful and practical baby gifts including nappies and babygrows and style them to look like a celebration cake.
The Guess How Much I Love You themed nappy cakes come in both two tier and thre tier sizing, featuring Guess How Much I Love You books, toys and comforters, as well as a range of new baby essentials.
Coochy Coo, the brainchild of Lorraince Bostoff, also offers a Guess How Much I Love You gift basket.
Anna Hewitt, head of licensing at Walker Books UK, said: “Guess How Much I Love You is a great gift choice for new babies, and new parents, and our baby products and gifts have proved very popular.
“We are always looking to expand our range and are delighted to welcomce Coochy Coo Nappy Cakes to Walker Books. Lorraine’s creations are of exceptional quality, beautiful to look at and a great way to introduce Guess How Much I Love You to even more families in the future.”
Bostoff of Coochy Coo Nappy Cakes, added: “I am really excited to be partnering with one of my favourite brands and I feel honoured that my baby gifts are official merchandise for such well known and loved characters.
“My children are really excited too as they have read this book from an early age, so they think mummy is amazing and that’s the best recognition I could hope for.”
Coochy Coo Nappy Cakes now join a roster of 17 licensees already on board with Walker Books for the Guess How Much I Love You brand, with categories covering apparel, footwear, accessories, nursery toys and gifts, bedding and more.