Classic Media's new pre-school offering - Guess with Jess - launches on Cbeebies today.
The show will be stripped daily, weekdays at 9.45am and repeated at 1.15pm.
Guess with Jess is an animated enquiry-based learning show aimed at two to five year olds. Each episode begins with a big question, which is answered by asking more questions, testing ideas and ultimately finding a way to the right answer.
The show's debut is being supported by a national consumer PR campaign targeting print, broadcast and online media, aimed at increasing awareness of the show and driving tune-in.
A targeted print media campaign is also planned to run across key UK parenting magazines and websites, women's titles and TV publications in Q1 2010.