Guess with Jess launches in Canada - Licensing.biz

Guess with Jess launches in Canada

Classic Media working with The Licensing Shop, Fisher-Price and Nelvana on consumer products roll out.
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Classic Media is planning an autumn 2011 consumer products launch for its Guess with Jess brand in Canada.

The firm is teaming up with Fisher-Price, home entertainment distributor Nelvana Enterprises' Treehouse Presents, and licensing agent The Licensing Shop.

Co-produced by Nelvana, Guess with Jess airs daily on Treehouse, ranking as one of the network's top shows overall and for pre-schoolers.

Master toy partner Fisher-Price will debut its Guess with Jess line in Canada in autumn 2011. Treehouse will follow with the DVD, while The Licensing Shop will oversee the brand in the territory from a licensing point of view.

"Following Guess with Jess' successful launch on Treehouse, we have the dream team rolling out consumer products," said Nicole Blake, EVP, global marketing and consumer products at Classic Media. "We are excited by the enthusiastic early response to the show and look forward to bringing fans new ways to explore and interact with Jess."

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Guess with Jess

With the heritage of Postman Pat combined with, what Classic believes, is a unique position in the market, Guess with Jess has got off to a strong start.

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