Classic Media is planning an autumn 2011 consumer products launch for its Guess with Jess brand in Canada.
The firm is teaming up with Fisher-Price, home entertainment distributor Nelvana Enterprises' Treehouse Presents, and licensing agent The Licensing Shop.
Co-produced by Nelvana, Guess with Jess airs daily on Treehouse, ranking as one of the network's top shows overall and for pre-schoolers.
Master toy partner Fisher-Price will debut its Guess with Jess line in Canada in autumn 2011. Treehouse will follow with the DVD, while The Licensing Shop will oversee the brand in the territory from a licensing point of view.
"Following Guess with Jess' successful launch on Treehouse, we have the dream team rolling out consumer products," said Nicole Blake, EVP, global marketing and consumer products at Classic Media. "We are excited by the enthusiastic early response to the show and look forward to bringing fans new ways to explore and interact with Jess."