Guitar Hero passes $1bn milestone

Activision video game property sets new industry record in North American retail sales.
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Video games publisher Activision has revealed that the Guitar Hero franchise has surpassed $1 billion in North American retail sales in just 26 months.

Since its initial release in autumn 2005, the Guitar Hero franchise has sold in excess of 14 million units in the US alone, according to new data from NPD Group. In ten weeks since the games' launch, consumers downloaded more than five million songs.

In addition, Guitar Hero III: Legends of Rock was the number one title in units and dollars for the 2007 calendar year.

"Guitar Hero is one of the biggest brands and one of the most powerful distribution platforms in all of entertainment today," said Michael Griffith, president and CEO at Activision. "Guitar Hero's popularity with broad audiences is a confirmation that video games have become a true mass medium."

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