The Gummy Bear licensing programme is continuing to grow - with AT New Media and Whitehouse Leisure rolling out a plush line across the UK and Europe.
The 12-inch Gummy Bear sings The Gummy Bear Song when its tummy is pressed.
"This new plush line is being released into territories that have a huge appetite for anything related to Gummy Bear, as the brand is absolutely red hot in Southern Europe," said AT New Media's Simon Kay. "This popularity is transferring to the UK through massive levels of internet viewership, whoch in turn is attracting considerable interest from the licensing sector.
"We are currently in negotiations with a number of potential partners and expect to be making announcements soon regarding additional deals for the UK market."