Gummy Bear plush rolls out - Licensing.biz

Gummy Bear plush rolls out

Whitehouse Leisure line launches in UK, Ireland and across Europe.
Author:
Publish date:
Social count:
0
1_Gummibar plush.jpg

The Gummy Bear licensing programme is continuing to grow - with AT New Media and Whitehouse Leisure rolling out a plush line across the UK and Europe.

The 12-inch Gummy Bear sings The Gummy Bear Song when its tummy is pressed.

"This new plush line is being released into territories that have a huge appetite for anything related to Gummy Bear, as the brand is absolutely red hot in Southern Europe," said AT New Media's Simon Kay. "This popularity is transferring to the UK through massive levels of internet viewership, whoch in turn is attracting considerable interest from the licensing sector.

"We are currently in negotiations with a number of potential partners and expect to be making announcements soon regarding additional deals for the UK market."

Related

Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.