Gustavo Antonioni exits ITV Global - Licensing.biz

Gustavo Antonioni exits ITV Global

Commercial brands director takes voluntary redundancy following efficiency review.
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ITV Global Entertainment's commercial brands director, Gustavo Antonioni has taken voluntary redundancy from the firm.

In a letter sent round to key partners on Friday, Antonioni said that ITV had recently undergone a large scale efficiency review, with his just one of a number of roles across the company which were under consultation.

He stated in the letter that the decision was a personal one and "in no way impacts or sets a precedent for those who are currently undergoing consultations within the Commercial Brands Group".

The merchandising and licensing group will continue to be headed up by Aysha Kidwai and the promotions group will be overseen by Corine Pouvreau Miles.

Antonioni stated: "It has been a true joy to work at ITV and bring on board what I know is one of the strongest teams in branded entertainment. It was due to the tremendous collaboration and everyone's efforts that have allowed us to jump start many innovative commercial activities across all of ITV's brands in very little time.

"Coronation Street, Emmerdale, Hell's Kitchen and Carry On are becoming hip brands internationally, the 50th anniversary will be a national party, Thunderbirds is on the rise, Britannia High was short-lived but a phenomenal firecracker, Dancing on Ice has huge promise and will be the brand to beat next fall, This Morning will be the UK's answer to Martha Stewart, Pocoyo is poised to take the US by storm, and Bella Sara will be the number one girls brand globally before the year is over."

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