Guthrie joins the Fun Crew

Firm hires licensing agency to help boost its portfolio of design-led properties.
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Ambitious Fun Crew has enlisted the services of licensing agency KJG to represent its new design-led properties, including its upcoming girls' brand Lucky Cookie and comic horror characters Spooky Skaters, in the UK and Europe.

"We are very pleased to have KJG on board and we are looking forward to working with the dynamic and focused Kirsty Guthrie," said Fun Crew director Angela Harrison.

"She represents high calibre brands including the hugely successful Little Princess, so we have high hopes of what we can achieve together. Fun Crew are relative newcomers to the licensing industry but, in a short space of time, we have made great progress.

"We have established ourselves as a vibrant creative company with a fresh approach and impressed prestigious licensees who have backed us from the very beginning: Mr Lucky Bags, Scholastic and Van der Erve were the first to spot the potential of our brand new properties and have faith to sign up with us. The interest is spreading globally. Our agent for the US and the rest of the world, George Gross of G Squared, is currently negotiating with agents in Brazil for Lucky Cookie."

Kirsty Guthrie added: "Lucky Cookie is quite simply one of the best pink properties I've seen in a long while. It has fantastic mass market wide appeal."


Fun Crew

When gaging interest in her business idea at a LIMA Spring Fling seminar, Angela Salt was told by one delegate ?Don?t even bother. There are far too many characters out there already.?

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