H20 success for Imira

Brand a hit in Spain and Portugal, with further licensing deals inked.
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Imira Entertainment has signed a number of new licensing partners in Spain and Portugal for H20: Just Add Water.

Enri 2000 is on board for stationery, Prady Normapiel for toiletries and Fournier for playing cards.

The trio join an already impressive list of licensees in Spain which includes Concentra for fashion dolls, fancy dress accessories and electronic devices and JF Ramos for apparel.

Imira has also signed an agreement with Dracco for confectionery, Giochi Preziosi for back to school and collectables with Cife Spain.

CyP, DC Saragues and Lugar Difusión are also developing a range of products such as handbags, footwear, accessories and jewellery.

Random House Mondadori is publishing partner and Panini Revistas has released a set of photocards alongside its H20: Just Add Water magazine. Bizak has launched a number of games and a range of dolls, with a new fashion doll due this Christmas and new games for spring 2010.

"This brand is in great demand and we've lined up a fantastic roster of licensees in key product areas for this age group," said Laura Navarro, licensing manager for Spain and Portugal.

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