H&A adds Ben 10 - Licensing.biz

H&A adds Ben 10

Company to produce toiletries and accessories based on hit Cartoon Network brand.
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H&A continues to add to its licensed ranges, signing up with Cartoon Network to create a line of toiletries and accessories for Ben 10.

The deal will see the firm roll out a number of alien-inspired products including Alien DNA Shower Gels, Morphing Magic Face Cloths and 3D Alien Wash Buddies.

"Ben 10 is the number one toy for boys and we are delighted to have it in our portfolio," said H&A's licensing manager Steve Parry. "It's a great brand to work on and we are able to get really creative using all the weird and wonderful aliens that appear in the show."

Plans for 2009 are also underway with new Alien Force lines due to be added to the range.

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