H&A bags Disney Princess and Fairies

Licensed toiletries specialist to launch ranges featuring popular characters in January 2011.
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H&A has added the Disney Princess and Disney Fairies properties to its licensed toiletries portfolio.

New children's bath product ranges for both brands will launch in January 2011.

The Disney Princess collection will focus on three characters, Ariel, Belle and Cinderella. Each product will feature a princess approved signature. Meanwhile, the Fairies range will include cute fairy size items, Pixie shimmer and formulations suitable for delicate skin.

The brands join H&A's other licensed properties including Ben 10, Winnie the Pooh, Finding Nemo, Dora the Explorer, 3rd & Bird and ZingZillas.

"Securing the Disney Princess and Disney Fairies franchises is a great development for the company and testament to our creativity, ability to add extra value and our deep insight," said Angela Hall, MD at H&A. "We continue as the leading player in the licensed children's toiletries category and this launch further consolidates that position."


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