H&A extends popular Disney line - Licensing.biz

H&A extends popular Disney line

Toiletries specialist bolstered by new Minnie Mouse collections.
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Children's licensed toiletries specialist, H&A has expanded its Disney offering with new Minnie Mouse products aimed at three to five year-old girls.

The new toiletries include a Minnie Mouse Wash Puff, Minnie Mouse Oopsy Daisy Bath Confetti and Minnie Mouse Bath & Shower Wash.

Products will hit supermarkets and Boots stores from July. The new range follows on from a successful 2011 Christmas season for H&A's Minnie Mouse Hotel adult gift line, plus the firm's existing range of children's toiletries which feature Disney Princess, Disney Fairies and Finding Nemo.

"At H&A we are very excited to be teaming up with Disney again for a new range of fun, fresh and affordable toiletries," said Angela Hall, MD at H&A. "We've had a fantastic response from retailers so far for the girls Minnie Mouse range and we are confident it will prove to be a success.

"We are experts when it comes to exciting new product development and strategically linking core brand values to make bathtime fun, so we're delighted to strengthen our offering with this brand new Minnie Mouse range."

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