H&A inks two new deals

Licensed children?s toiletries company secures Winnie the Pooh and 3rd & Bird licences.
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The Winnie the Pooh range is available in Asda, Tesco, Sainsbury’s and Wilkinsons from spring 2010. The range includes facecloths, wash mitts, wash puffs, shower caps, shower gel pouches, bubble bath and a Tell-the-time Winnie clock.

A gift range will also launch into gift retailers in September and includes a bubble bath learning stacker and bubble bath skittles.

Based on the pre-school show from Little Airplane, the 3rd & Bird range will be available in Tesco and Sainsbury’s from spring 2010, and will reach gift retailers for September.

Licensed by BBC Worldwide, the range includes wash puppets, Bubble Bath, supersoft facecloths, singing wash buddies and a Whistling Samuel toothbrush holder.

Angela Hall, managing director for H&A, said: “The addition of Winnie the Pooh and 3rd & Bird to our brand portfolio is a great success for the company and is testament to our established position as the leading player in the licensed children’s toiletries category.

"The two brands – with Winnie the Pooh’s heritage and 3rd & Bird’s fresh appeal - enable us to target a wide-spread consumer audience, appealing to a fan-base that stretches from pre-school right through to adults.”




After a fairly static 2007 and 2008, H&A saw a notable uplift in 2009 and says 2010 promises to be its most successful year yet?

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