H&A launches first licensed hair care products - Licensing.biz

H&A launches first licensed hair care products

The new range featuring Ariel, Minnie Mouse and Ben 10 will hit stores this winter
Author:
Publish date:
Social count:
0
hairstuff.jpg

Children's toiletries specialist H&A is launching its first ever range of licensed children's hair care products based on characters Ariel, Minnie Mouse and Ben 10.

The new range, developed by the firm following extensive research, will be hitting shelves this December.

As the research revealed that over a third of parents surveyed find products advertised as 'soft and gentle' and 'tear free' most appealing, the new range will include hypoallergenic Ariel Conditioning Shampoo, Ariel Detangler, Minnie Conditioning Shampoo and Ben 10 Conditioning Shampoo, all with a 'no tears' formula.

The products, suitable for children between the ages of three and six, will retail at around £2.00 and will be launched in Wilkinsons this month and Tesco in February 2014.

Holly Davies, marketing manager at H&A, said: "Until now parents have had a limited choice when purchasing children's hair care products.

"Following our in-depth consumer research, we spotted an opportunity to launch a licensed range of products into the main hair care aisle for the very first time.

"Both parents and children often find hair washing a traumatic experience and we're hoping that our new range of hair care products goes someway to ease that stress.

"As part of the research, we asked parent about the involvement of popular children's characters in a hair care range and found that nine out of ten parents would be likely to purchase the Disney Princess Ariel Shampoo and 87 per cent would be likely to purchase the Minnie Mouse Shampoo.

"We are very excited to be innovating in the category."

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.