Children's licensed toiletries specialist H&A has revamped its character bubble bath line - adding new licences and listings, reformulated product and enhanced packaging for the summer.
The York-based company has ploughed significant investment into brand new packaging to communicate the quality of its liquids and create stand-out in store.
It has also enhanced its popular bubble bath lines with added moisturisers.
Following the £100,000 investment, H&A is rolling out the revamped bath and shower gel in its key licences including Disney Princess, Disney Fairies, Cars, Ben 10, Finding Nemo and Spongebob Squarepants, as well as Minnie Mouse.
"We know that, for parents, having products that they are confident are kind and gentle to young skin is absolutely paramount," said Angela Hall, MD of H&A. "We also found that parents valued much clearer packaging, so we've redeveloped our entire licensed bubble bath range to meet demand and reassure mums and dads of the quality of our fun, bath bubbles."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.