H&A to launch Frozen products exclusively with Poundland - Licensing.biz

H&A to launch Frozen products exclusively with Poundland

The range will consist of seven lines, including Bath and Shower Bubbles, Detangling Hair Spritz and Shimmer Nail Polish.
Author:
Publish date:
Frozen stage.png

H&A is bolstering its extensive Disney toiletries portfolio with a new range of products based on the popular Disney animation, Frozen.

The new partnership will see an exclusive range launch in over 500 Poundland stores nationwide next month.

This marks the first time the firm has produced a product offering exclusively for the discount sector.

The range will consist of seven lines, including Bath and Shower Bubbles, Detangling Hair Spritz and Shimmer Nail Polish.

Furthermore, H&A will be developing a Christmas gifting range based on the film, scheduled to hit shelves later this year.

Holly Davies, marketing development director at H&A, said: “We are all very excited here at H&A as this is the first time that we have developed a bespoke offering for a discount retailer.

“The new range is around a movie that stayed in the top 10 films on domestic box office charts for more than three months and picked up two Oscars earlier this year. We’re hoping this range is going to be hugely popular as a result.”

Richard Lancaster, Poundland’s trading director, added: “We are very excited to be offering our customers another great value range based around a successful box office hit.

“We always aim to keep up to date with the latest trends and believe that the popularity of the film combined with the excitement of a bargain will make this range hugely popular.”

Related

Featured Jobs