Hakan Canta extends NBA deal

Products to be released in range of new territories including Czech Republic and Romania.
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Hakan Canta has expanded its current Turkish and Middle East licence rights for the NBA.

The firm will now also distribute its back to school products in the Czech Republic, Morocco, Romania, Slovakia and Tunisia.

Hakan Canta has been working with the NBA since 2006, with new products including the NBA 4 Her line.

"The NBA has a huge following across the world and we are delighted to be able to release our range of products into these new markets, where they are sure to prove very popular," said Hakan Hacisoyu of Hakan Canta.

Benjamin Morel, VP, Merchandising Group, NBA EMEA, added: "With new products complementing our already highly successful back to school range, we look forward to providing even more fans with a wide array of NBA licensed merchandise."


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