Half Moon Bay has climbed aboard the IFLScience wagon, having signed as the brand’s UK publishing and gifting partner.
Under the new deal brokered by IFLScience’s licensing agency, Licensing Link Europe, Half Moon Bay will release a series of four mini book and gift set for the UK market. The firm will also hold international distribution rights to the range.
Michele Kuprewicz, head of licensing at IFLScience, said: “It’s great to have Half Moon Bay on board. Their tone is very similar to ours so they are a great fit.”
The first products of the series are scheduled to hit retail shelves early next year.
Etta Saunders Bingham, publisher, added: “I do actually f****ng love science and I know everyone will f****ng love our books.
Chris Taday, director of Licensing Link Europe, concluded: “We are really looking forward to working with Half Moon Bay on these titles with IFLScience. It’s a great cross over of a leading digital brand into the physical consumer products space - very much on trend.”