Hallmark grows relationship with Design Objectives

Expanded deal covers new properties and product categories.
Author:
Publish date:
Social count:
0
2_Forever Friends, small.jpg

Craft specialist Design Objectives has extended its existing deal with Hallmark, to cover new properties and product categories.

The two companies have been working together for the past three years on the Forever Friends brand, which is one of Design Objectives' lead licences.

DO will be building on its launch ranges of Forever Friends craft products this year, with a wider offering in 2012. Over the past three years, the brand has been built up to include over 400 products, including two triple crafting CD-Rom sets (sold via TV shopping partner Ideal World), and an exclusive Black & Gold collection (which has become a best seller in Hobbycraft).

The new deal also means that Forever Friends will move into new categories, including kids crafting.

Other Hallmark properties - such as Country Companions and Lucy Cromwell - are also included in the deal.

"Our relationship with Hallmark and their licensing team strengthens each year, as we work creatively on new revenue streams and wider portfolio opportunities," said Becks Fagg, head of product at Docrafts. "We value the Hallmark licence as we see it as a key stone for our company moving forward."

Julie Michell, licensing manager at Hallmark, added: "Design Objectives are a great company to work with and we highly value our partnership."

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.