Hallmark inks exclusive OK deal

New range to allow customers to personalise card collection.
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Hallmark Cards is partnering with OK Magazine for a new range of greetings cards.

The new range allows customers to personalise cards online, with options available for birthdays, thank you, wedding, new home, engagement, anniversary, new baby, leaving and general cards that can be customised for any occasion.

Cards can be designed and personalised online, with the option to include pictures and captions on the front of the card and personalised messages inside.

To coincide with the launch, Hallmark is planning to roll out consumer PR, affiliate marketing, advertising and celebrity-inspired competitions. Advertising will also be appearing in OK during September and October.

"This is an exciting partnership for us and a great addition to our online personalised card service," said Tamsyn Johnston-Hughes, communications manager at Hallmark Cards. "With the ever growing popularity of celebrity magazines, this innovative card design allows customers to create something totally different for friends and family, as well as giving them something completely personal."

OK Magazine's Robert Avery added: "This is a fantastic concept which will really engage with our readers. So many people dream of being on the cover of OK Magazine and this is a really fun way of making that wish come true."

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