Hallmark inks exclusive OK deal

New range to allow customers to personalise card collection.
Publish date:
Social count:
1_Hallmark, OK mag.jpg

Hallmark Cards is partnering with OK Magazine for a new range of greetings cards.

The new range allows customers to personalise cards online, with options available for birthdays, thank you, wedding, new home, engagement, anniversary, new baby, leaving and general cards that can be customised for any occasion.

Cards can be designed and personalised online, with the option to include pictures and captions on the front of the card and personalised messages inside.

To coincide with the launch, Hallmark is planning to roll out consumer PR, affiliate marketing, advertising and celebrity-inspired competitions. Advertising will also be appearing in OK during September and October.

"This is an exciting partnership for us and a great addition to our online personalised card service," said Tamsyn Johnston-Hughes, communications manager at Hallmark Cards. "With the ever growing popularity of celebrity magazines, this innovative card design allows customers to create something totally different for friends and family, as well as giving them something completely personal."

OK Magazine's Robert Avery added: "This is a fantastic concept which will really engage with our readers. So many people dream of being on the cover of OK Magazine and this is a really fun way of making that wish come true."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.