Hallmark links with Wayne Hemingway

Card company to launch exclusive vintage card range, inspired by Britain's rich design history.
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Hallmark's new card line features a mixture of imagery impired by the Museum Collection that HemingwayDesign co-owns, The Land of Lost Content.

The Hallmark Cards and HemingwayDesign partnership has produced 12 card designs, based on glamorous past eras, ranging from the 50s to the 70s.

Wayne Hemingway, partner in HemingwayDesign, commented: "Music, fashion, art and design from the 20th century has had an extraordinary and enduring impact on the modern day world and has bequeathed future generations a rich cultural history.

"Working with Hallmark, it's great to be able to make part of our cultural heritage accessible to many through new vintage greeting card collection."

Melanie Beer, licensing director, Hallmark Cards, added: "It has been fantastic to collaborate with such a big name in British design to produce our new vintage inspired range.

"The current consumer appetite for all things vintage shows no sign of waning, proving that the past is certainly not passe, and our new range is an excellent reflection of that trend. Whether or not you feel like you belong in the swinging sixties or the rock n roll fifties, there is a vintage treasure from our range for everyone to enjoy."

The new range is available in selected Tesco stores nationwide.


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