Hallmark snaps up So So Happy

Art Impressions signs deal for greeting cards and other stationery for brand.
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Art Impressions is partnering with Hallmark to create a range of greetings cards, invitations, stationery, party goods and arts and crafts products featuring So So Happy.

The worldwide licence is the most extensive yet for the teen/tween lifestyle brand, encompassing social expressions (including personalised and print on demand items), gift wrapm, bags and trims, paper and plastic party goods, stationery products, calendars, stickers, gifts and holiday ornaments.

"Hallmark's global brand recognition and world class design capabilities make it an exceptional partner for So So Happy," said Cindy Bailey, CEO of Art Impressions. "With this relationship, we will be able to offer our customers so many more options to share So So Happy's positibe message and to make it a part of the special moments in their lives."

Cynthia Mahoney, VP of Hallmark Cards, added: "Hallmark is very pleased to partner with Art Impressions to create fun, meaningful personal expression product that reflects positive messages of individuality."

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